We do quite a deal of consulting on web sites. And more and more these days we consult on the integration of the web into someone’s offline business.
It is a critical and potentially huge part of any business and it’s good to see web strategy coming to the front of many people’s business strategy.
So here’s a tip for people who a looking to get a ‘web site’.
Know what you want
Know what you want the site to do. Have an understanding of how the web can help your business (or if you don’t, find a good web developer and place your trust in him/her). Know the basics.
We love dealing with people who aren’t too computer savvy – it’s great to see them go from novice to having a full appreciation on how the web can improve their business.
Don’t get a web site because you think you should. Get a web site because it will help your business. Allocate some resources to it and watch it grow.