I have a friend of mine staying with us at the moment. I’ll call him Greg (because that’s his name!).
When Greg arrived on the Coast we went off and hired him a car. We had a bit of a chat with the hire car business owner whilst we filled in the paperwork.
During that chat I told the owner
1. I had hired from them before
2. Greg was hiring from them on my recommendation
3. My address (Greg had to put down a local address and I told the owner Greg was staying with me and gave my address)
As a marketer there are numerous opportunities in those 3 things to really help build the business.
Firstly, my contact details and previous history should be kept in a database (they’re not).
I should be rewarded for referring Greg.
I should be offered an incentive to refer again.
I should be marketed to on a regular basis via direct mail, or email (even cheaper).
Then there are 2 very easy add on sales this guy could have made:
1. Decent map – $5
2. Upsell on the insurance
I’d be willing to bet that I’ll never hear from this car hire business again.
Marketing is simple, simple stuff. Can you take anything away from the above example to use on your business?