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A wonderful marketing opportunity

October 6, 2003 by Brendon Sinclair Leave a Comment

 

I have a friend of mine staying with us at the moment. I’ll call him Greg (because that’s his name!).

When Greg arrived on the Coast we went off and hired him a car. We had a bit of a chat with the hire car business owner whilst we filled in the paperwork.

During that chat I told the owner

1. I had hired from them before

2. Greg was hiring from them on my recommendation

3. My address (Greg had to put down a local address and I told the owner Greg was staying with me and gave my address)

As a marketer there are numerous opportunities in those 3 things to really help build the business.

Firstly, my contact details and previous history should be kept in a database (they’re not).

I should be rewarded for referring Greg.

I should be offered an incentive to refer again.

I should be marketed to on a regular basis via direct mail, or email (even cheaper).

Then there are 2 very easy add on sales this guy could have made:

1. Decent map – $5

2. Upsell on the insurance

I’d be willing to bet that I’ll never hear from this car hire business again.

Marketing is simple, simple stuff. Can you take anything away from the above example to use on your business?

 

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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