I’ve been reading a small business profile report on the Auto Accessories retail business (we have a client who sells accessories). The report, put together by a government department, details the income and expenses of the various operators (as an aggregate).
Those businesses with the highest income also spend more % wise on marketing. In fact almost double (2.48% to 1.48%) the average!
Spend more on marketing – specifically well targeted marketing – and you will make more sales.