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I have a meeting on Tuesday with advertising reps from a new local radio station (I’ve mentioned this station in previous articles before). We’ll be discussing a possible campaign for a client of ours to the tune of $20,000. Assessing the cost benefit ratio of any advertising is difficult at the best of times. But […]

Mmmmmmmm. I made a mistake about 2 hours ago. I was reviewing the subscribers to our newsletter (we’ll be sending out the first edition with a special Free Report next week) earlier and accidently hit the send button. All of our subscribers received an email from me with this: dftryhgdfghj I feel rather silly. The […]

On most pages on the web site you might notice we have placed an ad for my book at the bottom. The ad contains links over to where you can buy the kit. Someone emailed me yesterday with the suggestion that maybe I would be better off having a testimonial from a happy customer, instead […]

I call this one the magic question because, if you can answer it well, your business will succeed beyond your wildest dreams. Why should the customer do business with you? Keep asking that question. Focus your business around answering it. Focus on what benefits you bring your customers.

Why you positively, absolutely, definitely, without-a-doubt, simply must, without fail read this next bit!!!! We did some work with a new client last week and writing copy was one of the things we did for him. We wrote a headline similar to the one above – cheesy, over the top, used car dealer sort of […]

I often mention on this web site and in my articles that your current customers are a wonderful source of new business. They already know you, they already trust you, etc, etc, etc. But what if you have a one-off product or service? What then? After all the customer doesn’t have a need to buy […]

Okay guys, here’s a heads up. Just so you know. Despite its name, a ‘joint’ account isn’t what you think it would be for. When my wife told me that she had set us up a joint account I thought “Good for you. About time we set money aside for dope.” It was only after […]

Word of mouth is, without question, the most successful marketing technique for the majority of our clients. * I played golf yesterday with a friend who is an Orthodontist. His main source of patients – referrals (And yes, he beat me by 5 shots). * A client who runs a retail store – main source […]

…….but that’s only because I try and make the stories positive (and I’m an egomaniac!). Well, here’s something a little different. We have a site that we developed with the intention of someday making a shop out of it. We did the site about 6 months and promptly forgot about it. Today I checked the […]

I’m the old dog, in case you are wondering! I visited a client today who has a web site in an industry I know well (resort accommodation). I know the usual web site visitor numbers and the conversion rates (bookings to visitors) for a resort like this clients. A quick chat with this client indicated […]