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You can teach an old dog new tricks

August 26, 2003 by Brendon Sinclair Leave a Comment

I’m the old dog, in case you are wondering! I visited a client today who has a web site in an industry I know well (resort accommodation).

I know the usual web site visitor numbers and the conversion rates (bookings to visitors) for a resort like this clients.

A quick chat with this client indicated his conversion rate was something like 15 times the industry average! 15 times!!

It was unbelievable.

After a review of his web site it seems to come down to 2 things

1. The right people are seeing his web site – the right people are motivated buyers for his ‘product’.

2. His offer is exactly right for his target market.

And there is a great business lesson right there.

If you make the right offer to the right market you will make sales.

And here’s the hint: the most likely people to buy from you are the people who have bought from you before (have you made an offer to old customers lately?).

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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