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Oooooooops…….I’ve just made a big mistake and my wife is not happy!

September 4, 2003 by Brendon Sinclair Leave a Comment

Okay guys, here’s a heads up. Just so you know.

Despite its name, a ‘joint’ account isn’t what you think it would be for.

When my wife told me that she had set us up a joint account I thought “Good for you. About time we set money aside for dope.”

It was only after I was in a drug induced haze with an empty bank account, and with my wife’s screams barely penetrating the smokey fog, that I realised her idea for the ‘joint’ account was completely different to mine!

Okay, now you know I’m just kidding!

You may have thought the joke was funny, you may have hated it, you may have been offended by the drug references and thought I shouldn’t make light of a serious social issue.

The point is this: it’s very, very hard to use humour as an effective marketing tool. What you think is funny isn’t always what others think is funny (that’s why my wife never actually laughs at my jokes). And it is very hard to get your sense of humour across most of the time.

Done effectively, humour can work great in marketing. But it’s real tricky to do it effectively. Tread carefully.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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