Okay guys, here’s a heads up. Just so you know.
Despite its name, a ‘joint’ account isn’t what you think it would be for.
When my wife told me that she had set us up a joint account I thought “Good for you. About time we set money aside for dope.”
It was only after I was in a drug induced haze with an empty bank account, and with my wife’s screams barely penetrating the smokey fog, that I realised her idea for the ‘joint’ account was completely different to mine!
Okay, now you know I’m just kidding!
You may have thought the joke was funny, you may have hated it, you may have been offended by the drug references and thought I shouldn’t make light of a serious social issue.
The point is this: it’s very, very hard to use humour as an effective marketing tool. What you think is funny isn’t always what others think is funny (that’s why my wife never actually laughs at my jokes). And it is very hard to get your sense of humour across most of the time.
Done effectively, humour can work great in marketing. But it’s real tricky to do it effectively. Tread carefully.