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What to do when you make a mistake

September 12, 2003 by Brendon Sinclair Leave a Comment

Mmmmmmmm. I made a mistake about 2 hours ago.

I was reviewing the subscribers to our newsletter (we’ll be sending out the first edition with a special Free Report next week) earlier and accidently hit the send button.

All of our subscribers received an email from me with this:

dftryhgdfghj

I feel rather silly. The action I took was the action that should be taking whenever you make a mess of anything, or provide something that’s not quite right.

I emailed everyone and said “Sorry”. I explained what had happened and said it was my fault. No biggie.

Mistakes will happen. Things get missed. Other things break.

Say a simple “Sorry” and make it right for your customers. It’s good business and it’s the right thing to do.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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