Mmmmmmmm. I made a mistake about 2 hours ago.
I was reviewing the subscribers to our newsletter (we’ll be sending out the first edition with a special Free Report next week) earlier and accidently hit the send button.
All of our subscribers received an email from me with this:
I feel rather silly. The action I took was the action that should be taking whenever you make a mess of anything, or provide something that’s not quite right.
I emailed everyone and said “Sorry”. I explained what had happened and said it was my fault. No biggie.
Mistakes will happen. Things get missed. Other things break.
Say a simple “Sorry” and make it right for your customers. It’s good business and it’s the right thing to do.