I often mention on this web site and in my articles that your current customers are a wonderful source of new business. They already know you, they already trust you, etc, etc, etc.
But what if you have a one-off product or service? What then? After all the customer doesn’t have a need to buy it again.
The answer is this: Get more products.
- Develop them
- Source them
- Create them
If you customer buys a shirt, sell them a tie.
If your customer buys a car, sell them a car service.
If your customer buys a book, sell them a bookmark.
‘Back-end’ sales can be your most profitable part of your business.