I was speaking today with a client after we suggested some specific advertising for his business. his reply was this:
“We can’t handle any more customers! The car-park is overflowing and the business simply cannot logistically cope with increased numbers!’
What a great problem to have!
This client is a very smart operator – probably one of the smartest operators around. And he had figured out very quickly what his marketing needed to do:
“We need to sell more to our customers.”
There are a few ways to become more profitable – sell more stuff, reduce sales, etc. But one of the easiest (and most profitable) things you can do is increase the avearge sale to your customer. How do you do this? A number of ways – here’s a few:
1. Ask them to buy more products
2. Get them to buy more often
3. Charge more
Don’t sit back and expect your customers to just keep on buying more and more. Be proactive about it and you can start some big changes.
Elsewhere on this site I have talked about the client who simply increased the size of his shopping trolley and the average sale $ amount increased. It’s probably no surprise that this client is the same client I mention above who has more than enough customers.