A quick heads up on scammers out there. Last week one of our clients took the very frequent “We’re from Microsoft and can see your computer is sending viruses out” scam phone call. Our client had received these calls before and rejected the scammer, but for some reason listened to this guy. He said he […]
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The Essence of Marketing
The essence of marketing is to attract customers to a business. Good customers are okay, great customers are best. Every business wants customers just like their best ones. All it takes is a simple three-step approach. Firstly, have a look at your ‘best’ customers. Do a simple survey to find the common thread between them […]
8 Business Lessons From A Hooker
I’m all for benchmarking my (and client’s) business against other industry – after all, McDonalds’ “Do you want fries with that?” has spawned not only a billion fat people, but also the upsell. As you might know, the Governor of New York (Eliot Spitzer) just resigned (12 March, 2008) after it came to light he […]
Major Email Change At Tailored ….And Why Emails Matter
As you know (yes, yes you do) Brendon is a snake wrestling hero of chickens across this fine nation. You might also know that Brendon’s email address here has been, for many years, admin@tailored.com.au. But that just doesn’t seem to fit the man anymore. It’s a like a guy wearing a sarong – you can […]
Office Junior Job At Tailored
We’re looking for an Office Junior for the business (based on the Gold Coast) at the minute. The role will include: a bit of web content development and editing work, social media work, data entry, maintenance of client database, taking minutes of meetings, writing reports, general office admin and lots more. The Must Haves Loads […]
How Having Belief In Your Product Impresses Your Target Market
My lovely wife went off the the supermarket the other day and bought a loaf of brown bread (amongst other things). As she exited the supermarket she walked over to the local bakery franchise, Bakers Delight, to buy a pull-apart. The young guy behind the counter saw that she had a loaf of bread in […]
Speed Is Of The Essence
I’ve just interviewed a guy who had purchased a $500 product off one of my clients. I asked him why he chose her product and not someone else’s. He said it was because she answered his email so quickly and seemed so enthusiastic about her product. I’ve written before about a client who has a […]
The Benefits Of Your Proposal
I’ve made a few pitches for business over the past couple of weeks and we generally make the sale. One of the keys is that instead of saying “Our web site marketing works” or “Our web sites are good” it is much more effective and believable to quantify and prove what we are saying: Quantifying […]
Remarkable Service Gets Remarked Upon
One of my key aspects of marketing advice relates to being remarkable. Remarkable so that people remark on it. Word of mouth is still the most effective and credible form of marketing, as it’s generally an endorsement from a trusted source. So if you and I are mates, and I tell you how wonderful a […]
Quick Tip On Radio Ads
I’ve done quite a few radio ad campaigns over the years and have a client currently running one. The big tip with radio ads is this: Don’t expect immediate results. Radio ads are effective when they’re regular and consistent. It takes a few days before people hear your ad enough to contact you. Our client […]