Last Friday Channel 9’s Today Show hosted their national weather cross from one of our clients, Elite Holiday Homes luxury Hamptons Beachfront property in Main Beach. With two weather segments done and dusted I thought my shot at national television fame was over UNTIL, I was asked to sit in on a scene in which Stevie J was […]
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Is This The Most Dedicated Employee In Australia?
Shanae, our Receptionist and social media guru, turned 19 on Monday so we had a little cake for her. Looking at the photo Jo took, I saw that we have probably Australia’s most dedicated employee. Can you see why? Here’s The Proof She’s already opened and read her birthday card Her present is on her […]
Beware The Dodgy Ones
A quick heads up on scammers out there. Last week one of our clients took the very frequent “We’re from Microsoft and can see your computer is sending viruses out” scam phone call. Our client had received these calls before and rejected the scammer, but for some reason listened to this guy. He said he […]
The Essence of Marketing
The essence of marketing is to attract customers to a business. Good customers are okay, great customers are best. Every business wants customers just like their best ones. All it takes is a simple three-step approach. Firstly, have a look at your ‘best’ customers. Do a simple survey to find the common thread between them […]
8 Business Lessons From A Hooker
I’m all for benchmarking my (and client’s) business against other industry – after all, McDonalds’ “Do you want fries with that?” has spawned not only a billion fat people, but also the upsell. As you might know, the Governor of New York (Eliot Spitzer) just resigned (12 March, 2008) after it came to light he […]
Major Email Change At Tailored ….And Why Emails Matter
As you know (yes, yes you do) Brendon is a snake wrestling hero of chickens across this fine nation. You might also know that Brendon’s email address here has been, for many years, admin@tailored.com.au. But that just doesn’t seem to fit the man anymore. It’s a like a guy wearing a sarong – you can […]
Office Junior Job At Tailored
We’re looking for an Office Junior for the business (based on the Gold Coast) at the minute. The role will include: a bit of web content development and editing work, social media work, data entry, maintenance of client database, taking minutes of meetings, writing reports, general office admin and lots more. The Must Haves Loads […]
How Having Belief In Your Product Impresses Your Target Market
My lovely wife went off the the supermarket the other day and bought a loaf of brown bread (amongst other things). As she exited the supermarket she walked over to the local bakery franchise, Bakers Delight, to buy a pull-apart. The young guy behind the counter saw that she had a loaf of bread in […]
Speed Is Of The Essence
I’ve just interviewed a guy who had purchased a $500 product off one of my clients. I asked him why he chose her product and not someone else’s. He said it was because she answered his email so quickly and seemed so enthusiastic about her product. I’ve written before about a client who has a […]
The Benefits Of Your Proposal
I’ve made a few pitches for business over the past couple of weeks and we generally make the sale. One of the keys is that instead of saying “Our web site marketing works” or “Our web sites are good” it is much more effective and believable to quantify and prove what we are saying: Quantifying […]