My feeling is that email marketing is losing its relevancy for many, many people. It’s dying a slow and painful death and, despite various organisations applying a band-aid to the gaping wound (in the form of spam control), it’s on its last legs. I read some research recently (can’t recall the specifics) that cited 72% […]
Tailored Media Blog archives for review - page 47 of 97
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Keynote Speeches Brisbane and Gold Coast
One thing I really enjoy doing, and am okay at, is giving speeches. It’s something I really should market more because I seem to get some pretty good feedback when I go along and have a chat. “….Inspirational & Absolutely Hilarious” “Brendon Sinclair’s talk was inspirational and absolutely hilarious.” “Bloody brilliant – you summed up […]
You Don’t Always Want Your Advertising To Work
Years ago I was doing some marketing for a client when I told him to stop his Yellow Pages advertising. “But why?” he asked. “Yellow Pages generate me most of my leads,” he said. He was right. Yellow Pages did generate loads of leads for his business. And that was the reason he was going […]
Yahoo & Bing Getting Ready For Search Alliance
The two Internet industry giants, but search minnows, Yahoo and Bing (Microsoft) are moving into a search alliance to try and have a crack at search engine giant Google. Hopefully, the alliance will provide some competition to Google because that competition will result in a range of benefits for the general online business and searcher. […]
The 4 Must Do Marketing Strategies In Tough Times
I’ve been getting asked more and more often these days what people should do to help ensure their business gets through the tough times many businesses are now going through. Here’s a simple 4 point plan on helping your business succeed: 1. Start Measuring Measure all the key indicators for your business – they might […]
Does Selling Your Product Online Reduce The Amount Of Sales You Can Make?
Had an interesting case with a client relaunching an old web site. The client is selling products with prices ranging from $50 to $5,000. His main Point of Difference is a significant discount on the recommended retail price. Doesn’t Quantify The Discount But the web site doesn’t quantify the discount. Just says there is a […]
Neat Webinar Tool
We’ve been working with a client on a solution for their team to make presentations to their member network. One of the solutions we reviewed was Instant Presenter. We’ve been testing and trialing this and I’m mighty impressed. Displays The Presenter & Much More The viewers sees the video of the presenter, whilst another part […]
Blow your customers away – here’s how we did it for $5.50!
It’s a fact that people don’t like paying shipping charges for purchases. It’s been our experience that women shoppers especially are far happier to buy when shipping charges are low or removed. But that’s not the point of this story. He missed the special by 30 minutes We had a customer miss out of the […]
Real Life Copywriting Tips
I just got sent a draft of a customer’s email newsletter. Thought my response might be useful for those writing web pages and newsletter. ================= Thanks Brooke Looking good. Quick tip – break your paragraphs up a bit. Way too much text which puts people off reading. You can break the text up in a […]
The Other Great Thing Surveys Give You
The other great thing surveys give you, aside from very useful information, is an opportunity to contact your target market. Let’s look at the contacts made for my latest client doing a survey: Email sent – Please do survey Email sent – Reminder to do the survey Email sent – Final reminder to do survey […]