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How I Made A HUGE Sale Yesterday……..And You Can Too

September 1, 2010 by Brendon Sinclair Leave a Comment

I made a decent sized sale yesterday and here’s how it went down.

This old client and I met up for coffee.

This guy has been a client of mine for years.

We’ve done a little web work, a little marketing.

Yesterday we talked mostly marketing.

I said, “Okay, I’ll do some marketing for you.”

He said, “How much?”

I said, “Hmmmm, no bloody idea really…..how about we make it [insert large number here] each month.”

He said, “Okay.”

I’m not writing up big plans or detailed reports.  There’ll be no intricate market segmentation analysis, nor any timelines.

I’ll just do what I think will work, when I think it will work.

What I Didn’t Sell

I didn’t sell my marketing ideas or web expertise or different thinking ability.

What I Did Sell

All I sold was my reputation.

We’ve worked together before and he trusts me.

So he doesn’t see any risk in buying from me.

And that is pretty much every sale every made.

Pretty much every bit of your marketing should get your prospect to trust you just that little bit more so he feels no risk in buying from you.

Are you doing that?

Cheers
brendon-signature

Filed Under: Business Management, Personal/General

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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