Today I heard of the demise of Borders. Borders are a big assed, traditional book store. It’s hard to make money the traditional way these days. Especially with books. The old business models are failing. You need to adapt real quick to win. You need to be bold, daring and remarkable. If you’re not, you’re […]
Tailored Media Blog archives for review - page 45 of 97
Check out our extensive articles within our blog categories below.
Why do people spend 4-5 years at University, but they can’t get a job?
This has been one of my most popular articles – hope you find it of interest. Here’s how to increase your chances 1000% for getting the job you want! It’s happened again today. It happens quite a lot. It happens about three- (3) times a week. It usually comes in the form of an innocent […]
Refrigerated Transport Site Launched
And then there’s a real favourite – this beautiful refrigerated transport company web site. I’ll write a few more details about this site next week as it’s a neat case study on branding and bringing a whole range of stakeholders together to get a great result.
Why a web developer should NOT assign copyright for design or content on a web site
The vast majority of the web sites we develop for clients include the web design, photography, graphics and writing of the content. The web design, photography and graphics are all done to ensure the site looks great and maintains a consistency with the client’s brand. We write the copy because we have vast experience at […]
Some Lovely Marketing From Air New Zealand
Some brilliant branding marketing from Air New Zealand over the past year or so with their cheeky/funny ads. Some more excellent marketing with their latest ad being pulled out of circulation after “outraged locals” complained. Now instead of the cheeky ads being displayed online, they’re plastered all over mainstream media reporting on it. (The ads […]
Establishing the Culture of a Business
This is apparently a true story. A real study. Scientists studying behaviour placed 5 monkeys in a cage. This cage has a ladder. At the top of the ladder is a bunch of bananas. Big, ripe, juicy bananas. The cage is also fitted with some heavy duty sprinklers that, when activated, would absolutely drench the […]
Why Most High School Web Sites Fail
I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
Doing A “Brendon”
Just reading my brother Bryan’s diary of cycling the length of New Zealand earlier this year. He describes how, after a hard day’s riding, he gives in and “does a Brendon”. What He Means Just figured out that doing a “Brendon” means stay in motels, rather than Youth Hostels. Eat in nice restaurants rather than […]
How To get More Bang For Your Buck
I’ve had a few emails and calls regarding a previous blog post about Google AdWords advertising from a couple of days ago. The main question being how do you get campaigns so efficient. Well, the first answer to that is start measuring what happens on your site. Here’s an email I sent a client today […]
Dress For Success – Perception Is Reality
Note: This is an old post from years back, but it’s still as relevant today as it was then. I’m a Hottie! The good thing about having small children is that you can generally teach them to say whatever you want. In my case the question is, “Am I good looking?” Each and every one […]