Some brilliant branding marketing from Air New Zealand over the past year or so with their cheeky/funny ads.
Some more excellent marketing with their latest ad being pulled out of circulation after “outraged locals” complained.
Now instead of the cheeky ads being displayed online, they’re plastered all over mainstream media reporting on it.
(The ads said their fares are “lower than grandma’s boobs.”)
It’s a very simple yet effective strategy from Air New Zealand.
Outrage Was Most likely Part Of The Plan
Believe me when I say that this was more than likely their whole plan all along.
You’re meant to be outraged. It’s all part of the plan.