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Some Lovely Marketing From Air New Zealand

December 20, 2010 by Brendon Sinclair Leave a Comment

Some brilliant branding marketing from Air New Zealand over the past year or so with their cheeky/funny ads.

Some more excellent marketing with their latest ad being pulled out of circulation after “outraged locals” complained.

Now instead of the cheeky ads being displayed online, they’re plastered all over mainstream media reporting on it.

(The ads said their fares are “lower than grandma’s boobs.”)

It’s a very simple yet effective strategy from Air New Zealand.

Outrage Was Most likely Part Of The Plan

Believe me when I say that this was more than likely their whole plan all along.

You’re meant to be outraged. It’s all part of the plan.

Cheers
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Filed Under: Business Management, Client Care

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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