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Does Selling Your Product Online Reduce The Amount Of Sales You Can Make?

July 21, 2010 by Brendon Sinclair Leave a Comment

Had an interesting case with a client relaunching an old web site.

The client is selling products with prices ranging from $50 to $5,000.

His main Point of Difference is a significant discount on the recommended retail price.

Doesn’t Quantify The Discount

But the web site doesn’t quantify the discount.  Just says there is a decent one and provides a couple of contact methods (email and phone).

Interestingly the enquiries flood in.

The enquiries get converted by his sales team and he’s a happy chappy.

I’ve seen this before where you’re much better off demonstrating your expertise/product/value to generate the enquiry without showing the price.

  • Do you show the purchase price of your product?
  • Does selling your product online reduce the number of sales you can make?

Cheers
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Filed Under: Business Management

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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