Had an interesting case with a client relaunching an old web site.
The client is selling products with prices ranging from $50 to $5,000.
His main Point of Difference is a significant discount on the recommended retail price.
Doesn’t Quantify The Discount
But the web site doesn’t quantify the discount. Just says there is a decent one and provides a couple of contact methods (email and phone).
Interestingly the enquiries flood in.
The enquiries get converted by his sales team and he’s a happy chappy.
I’ve seen this before where you’re much better off demonstrating your expertise/product/value to generate the enquiry without showing the price.
- Do you show the purchase price of your product?
- Does selling your product online reduce the number of sales you can make?