I’ve been getting asked more and more often these days what people should do to help ensure their business gets through the tough times many businesses are now going through.
Here’s a simple 4 point plan on helping your business succeed:
1. Start Measuring
Measure all the key indicators for your business – they might include:
- number of sales
- value of sales
- number of leads generated each day
- number of people walking into your shop
- number of web site visitors
This is important because you want a benchmark so you can measure the effectiveness (or otherwise) of your marketing actions.
2. Make a Plan
Making a Marketing Plan can be overwhelming.
I remember when I first started doing marketing plans I would do days, if not weeks of research.
Then I’d put together a massive plan running into hundreds of pages.
These days I can get the marketing plan onto 1 page and it is way more successful.
3. Make Offers
Customers can’t buy until you make them an offer.
So make them an offer.
Doesn’t matter how you do it:
- direct mail
- TV ads
- web site
Just make an offer.
4. Do Something, Anything
Taking action results in consequences.
If you don’t do anything, nothing will happen.
What action can you do tomorrow?
- Make an offer?
- Send a newsletter?
- Do a survey?
- Take Google AdWords?
- Call up your top 100 customers?
- Deliver flyers in your local area?
- Sponsor the local kid’s soccer team 9and get some publicity)?
If what you do doesn’t work, try something new.
If it does work, keep doing it and do more of it.