Hopefully, the alliance will provide some competition to Google because that competition will result in a range of benefits for the general online business and searcher.
The move is set to happen in September.
From what I’ve been reading:
- You’ll lose your Yahoo rankings,
- When you buy clicks in Yahoo/Bing, you’ll be in the same position on both.
Now, those 2 things might not matter too much – after all, being # 1 in Yahoo or Bing isn’t half as valuable as a # 1 Google ranking.
My hope is that the extra competition results in lower Pay Per Click advertising, better service from all and more products being offered to users of all services.