Well, that went fast! We celebrated our 20th birthday for the business with a little shindig with the team, some clients and friends last night at Saltwater at Currumbin. We had along our very first client – who are still clients to this day. Thanks to everyone for their support over 20 years – it’s […]
Public Relations
Air Bnb – You get me (and everyone else it seems)
I recently spent some time overseas and had a friend meeting me over there. The week before leaving Australia, she fell violently ill and the doctor advised she was not fit to fly! When I received this news, the first point of call was to find out whether we would be refunded for our accommodation. […]
Is this your new role? Marketing Coordinator Gold Coast
Looking for an awesome marketing role working with a tight-knit team and exciting clients doing cool stuff? Then this could be for you! The role is to work directly with the Marketing Accounts Managers and interact with all digital, brand and client teams in the development and implementation of client marketing initiatives. Responsible for a […]
What gives a story news value and makes it worth telling?
Have you ever wondered what makes a story ‘hot’ off the press, and what makes others fizzle and flop? There’s a fine art to news production and a number of careful considerations are made before any story gets a slot on air, a spot online or published in print. News space is like acquiring prime […]
Public Relations expert Gold Coast
A big welcome to Emma O’Mara, our new Public Relations Manager. Emma is a media and public relations specialist with more than 10 years experience working in newsrooms, on major projects and events, and for large organisations and charities. Creative and collaborative, she has an eye and an ear for opportunities and applies her news […]
Why I Don’t Accept Just Anyone
I’ve been reading up on how some experts recommend using LinkedIn and it confuses me a bit. You see, LinkedIn is a closed network where who knows who means something. Or is meant to anyway. It’s The Authority of the Introduction The value in LinkedIn comes from the authority of the introduction. But there’s another […]
The Four P’s of Blogging for PR
Good old blogging first made its appearance in the daggy era of the 90’s as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, here’s […]
Five Reasons Your Business Needs Public Relations
Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” And rightly so. With a bounty of potential rewards, using public relations alone or as part of a broader marketing plan can make a huge difference to the success of your business, if it’s done well. […]
Media Officer Position @ Tailored Media
Howdy Do we have the role for you! We require the services of a public relations/media person to join our modern marketing and advertising agency on the Gold Coast (established for 17 years). The role is part-time casual with a view to full time work. We’re looking for someone who is outgoing, confident and has […]
What does a publicist do?
When someone mentions a publicist, it’s highly likely that your first thought is of the poor soul dealing with the aftermath of some out of control celebrity’s latest tirade. While, yes, this can be the case, a publicist is a very powerful force to have in your arsenal when it comes to advertising your business. […]