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Who Else Wants to Double Their Turnover With 1 Simple Strategy?

October 22, 2009 by Brendon Sinclair Leave a Comment

My local florist leaves a ton of money on the table. They should be making double what they make now. Exhibit # 1: I ring up and buy my wife flowers on her birthday. They say thanks, take the order, get my credit card details and send the flowers. Job done (according to them). Exhibit […]

Nursing Agency Example

September 23, 2009 by Brendon Sinclair Leave a Comment

As regular readers might know, my deep dark past includes working as a nurse for 12+ years. I used to do a bit of extra work with a nursing jobs Brisbane business – how they work is by attracting nurses looking for casual work and finding them work in hospitals and aged care nursing homes. […]

You Gotta Be On The Dance Floor

September 14, 2009 by Brendon Sinclair Leave a Comment

It has to be said, so I’ll say it – I’m a winner. I seem to win a ton of raffles.  Always have. ;o) I remember as a little kid watching the local TV station (Channel 6 in Hobart) on a Saturday morning with my brother as they drew the lucky winner for the weekly […]

How To Make The $1,000 You Would Have Otherwise Lost

June 17, 2009 by Brendon Sinclair Leave a Comment

I’ve talked previously about how a local restaurant owner has missed out on $1,000+ in sales because he didn’t divert his phone to somewhere where it gets answered. I said at the end I’d show a little trick that will “increase your chances the customer will leave a booking message.” This strategy can be applied […]

How Not Diverting The Phone Cost This Guy $1,000+

June 16, 2009 by Brendon Sinclair Leave a Comment

Little things matter in business and they matter a lot. On Saturday some friends and I decided to go out for dinner.  There was 6 of us and we thought we’d try a local restaurant that had recently changed hands (the Boatshed at Currumbin). It was 5.20 pm when I called to book a table. […]

Making Your Customer Feel Very, Very Special

June 8, 2009 by Brendon Sinclair Leave a Comment

We all want to feel special, and we can do that in business for others by remembering them. On Saturday, Mel and I went out with a friend of ours for dinner. Our friend had been at this restaurant before and soon after we were seated the owner came up to her and said: The […]

6 Bikies Walk Into A Hotel…..

May 21, 2009 by Brendon Sinclair Leave a Comment

A couple of weeks ago I was touring around Tasmania on motorbikes with 5 friends. On the Friday night we reached Hobart, the capital of Tasmania, and walked into the Quest Waterfront hotel – an apartment style hotel in the wharf area. The young guy at Reception asked if he could help and I gave […]

Don’t Be Like This Company – Care

February 24, 2009 by Brendon Sinclair Leave a Comment

You know, providing exceptional customer service ain’t that hard. Going the extra mile should be a piece of cake.  You can do 2 simple things: Observe what you customer does Ask your customer how you can do better From that it’s pretty easy to figure out how to be exceptional. The Company That Doesn’t Care […]

Women’s Tennis Continues To Rob Event Organisers & Sponsors Blind

January 31, 2009 by Brendon Sinclair 3 Comments

Women tennis players must have a giggle to themselves as they go out to play in major events like the recently completed Australian Open. I’ve just watched the most boring, poor play in the women’s final and it got me thinking how unjust it is that the women get the same prizemoney as the men. […]

Why The Hell Don’t They Know My Name?

October 27, 2008 by Brendon Sinclair 1 Comment

On Saturday I took my family, mother and mother-in-law out for dinner to a restaurant I’ve been to 6 times before. I spent $297. No-One Knows My Name It occurred to me later that the staff/management don’t know my name or where I live or how to contact me. As times get tough we all […]

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