You’d think in a world of autocorrect, AI, and 14-year-olds who write better than most CEOs, spelling mistakes would be extinct. Spoiler: they’re not. Case in point – a client recently came to us after looking to purchase a piece of industrial equipment. Selling for $1.5 million. He told me he had concerns about the […]
Business Marketing
Looking good
Looking good with a fresh new web site for Gold Coast Cosmedics. With a doctor and nurse husband and wife team doing all things cosmetic, it’s an awesome name as well. A simple WordPress site, that with a little search engine optimisation, will have clients jumping on and booking in.
This could well be very smart marketing
One of the team in the office tagged another on this post below featuring dog floats. I’m not sure if it is, but that could be very smart marketing. Promote your product in a meme and have others identify and connect with your target audience to get the product in front of them. It’s possible […]
The Boss is cray cray
Oh Brendon! When lovely clients called in with a box full of goodies, did you really have to share them with other businesses in the same building??!! We could have done these easy! (Maybe not the other 10 in the box, though.) Thanks to George and Poppy for your kindness, and the rest of the […]
How people find Finance Brokers on the Gold Coast
Want to know what people search for online when looking for finance on the Gold Coast? Well, wonder no longer. Download our free guide below (it’s a 1.1 MB PDF file) – no registration required.
Results are the only real measure of your SEO success
The Big Boss was chatting with a new client earlier this week and stressing the importance of results being the only measure of effective search engine optimisation. Sure, it’s great to do all the right things – but only if they work. So we did a bit of digging on our past Google ranking results […]
Serving up effective restaurant marketing Gold Coast tips
The bar/restaurant next door to our offices here in Palm Beach shut its doors last week after about 18 months in business. It’s always so sad to see a business, where the owners pour their heart and soul (and a bucketload of cash) into something, only to see it flounder and fail. Hospitality is an […]
The power of ‘unconventional’ marketing channels
On Saturday hundreds of fans lined up (some for over 14 hours) at Pacific Fair Shopping Centre here on the Gold Coast to get a selfie with the vlogger James Charles. You may not have heard of James Charles or understand the content or purpose of vlogging but that doesn’t mean it doesn’t work as […]
Visitors leaving mobile unfriendly sites
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly.” Source: ehotelier Mobile phones are a massive marketing opportunity. People everywhere, all over the world, are glued to their mobile phones. Key points from the […]
Why some customer satisfaction surveys are outright nonsense
I’ve always been a big advocate of customer satisfaction surveys to assess how you’re doing as a business. It can be a very effective marker for how your front line people are treating your most important asset – the customer. But I’m seeing more and more customer satisfaction surveys that are a complete waste of […]