Howdy Do we have the role for you! We require the services of a public relations/media person to join our modern marketing and advertising agency on the Gold Coast (established for 17 years). The role is part-time casual with a view to full time work. We’re looking for someone who is outgoing, confident and has […]
John and Byron headed into my office about 15 minutes ago with “We might both go home early – it’s been a big day……” By “Big Day” they mean they’ve been keeping an eye on the surf cam of Snapper Rocks and the waves are beautiful and they want to get out amongst it on […]
Friday saw the USA’s biggest traditional online sales day and I was just reading some stats for the weekend. For the whole weekend through Monday, Custora says, “Revenue growth over 2014 came in strong at 16.4%. The strong growth overall for the weekend was driven by: mobile (Apple devices in particular), email marketing, and Google […]
With news that Gold Coast Pool Inspectors are using Google Earth to locate all the pools in a suburb, then sending drones around to check them out and ensure fencing is up to date, Gold Coast residents have concerns that their privacy is being invaded. As a business that consults extensively on social media and […]
If you’re in business, one of your biggest business assets, almost without question, will be your customer database. The name and contact details of each and every customer is absolutely vital. If you don’t have them, then get them. Stop reading and make a list. RIGHT NOW! It’s that important. Okay, you’ve kept reading…that’s great […]
We do a few photoshoots for clients and use a Photoshoot Brief Document we put together. If you do any photoshoots, your photographer will love this filled in with your ideas.
Note: I originally published the below article on December 18, 2007. One of the sites we work with is the sports nutrition site, Hammer Nutrition. Hammer Nutrition sponsor a heap of athletes and events. But we talk about only one on a very regular basis and in glowing terms. We publish her photos, race reports […]
Why this question escapes most web developers who are putting together proposals for prospects, I don’t know. It’s a critical aspect in understanding what you’re doing for the the prospect and why. If you know the answer, and if you don’t then you shouldn’t be in business, then your job of pitching and winning new […]
Brand identity can be tremendously important and colours make up a big part of that. When we develop web sites for clients, colour (obviously!) plays a huge part. Check out this great infographic on the impact of colour across your branding and marketing strategy.
Okay, here are 2 things I’d strongly encourage you to do when you’re marketing your business: 1. Survey your customers – if you want to do it online, use this great tool. If you want to do it offline, type up a survey and print it out. Surveys do a whole range of things from […]