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Black Friday Statistics Make An Interesting Read

December 2, 2015 by Brendon Sinclair

Friday saw the USA’s biggest traditional online sales day and I was just reading some stats for the weekend.

For the whole weekend through Monday, Custora says,

“Revenue growth over 2014 came in strong at 16.4%. The strong growth overall for the weekend was driven by:

  • mobile (Apple devices in particular),
  • email marketing, and
  • Google search.”

Compared to last year, Thanksgiving saw 12.5% increase in e-commerce revenue, with 10.8% increase in orders.  (So average order value went up a bit too).

  • 39.3% of online commerce was mobile, up from 34.3% last year.
  • 78.3% of all mobile commerce was done on iPhones & iPads, with 21.5% being Android devices.

Also Of Interest

Size does matter!

Most Buys via Desktops & Tablets
Most Buys via Desktops & Tablets

 

  • People will use mobile devices to look, but the most money was spent on desktop & tablet devices.
  • iPhone/iPad users spent a little more than Android users.
  • IAB (Interactive Advertising Bureau) says young adults (18-34) more likely to favor smartphones for retail activity than other age groups.
  • While overall, customers are more likely to order on tablet (35%) than smartphone (28%), the younger age bracket is reversed: smartphone (43%) vs tablet (35%).

Source: http://www.webpronews.com/thanksgiving-and-black-friday-numbers-for-online-shopping-2015-11/

Cheers
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Filed Under: Advertising, Business Management, Business Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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