My online mates Seamus & Dave both commented on the post about my mate’s crane business being pretty much the same as my business (and probably yourself). Business is about building relationships and getting the money in. A lot of the time you don’t even realize you’re doing it. A friend of mine, who is […]
Business Management
Quick! Answer Your Emails
I just sent this article through to my online mate Dave. One of the stories in that article is about a client who wasn’t receiving any web site sales after we’d redeveloped his site – turns out his reception staff weren’t responding to quote or buying requests! Doh! Since that article I’ve complete an informal […]
Why Don’t You Go Jump In The Lake?
I’ve just had an an email question from one of my readers of the SitePoint Tribune. The question was in regard to dealing with people you don’t want as customers: “So, how do you tell the prospect to go jump in a lake … tactfully, of course? :)” My Email Response Hello Alicia Thanks for […]
How To Avoid The Practices Of Others
One of our clients had a recent web design completed on one of the many sites that offer design services via a competition – that is, you put up your specifications and people do draft designs. You pick a winner and the design is yours. It can be a very: easy cheap and effective way […]
How To Beat Your Best Ever Day’s Sales By 50%
We’ve just (yesterday) uploaded some changes to a web site and the results have been good. The client’s web site had been going for 553 days The client averaged 0.52 sales per day Average sale was $105.35 The most ever sales on 1 day was 6 The site was edited and updated yesterday. Then what […]
How the monkeys showed me that we’re sheep
Hope you had a good weekend. The Sydney weekend was wonderful. We packed as much as we could into it – I think the highlight for the Jack and Harry was…………………..the mini-bar in the hotel room. They couldn’t believe that we had this fridge filled with drinks and chocolates. That’s kid heaven! One of the […]
Your market segments – focus
When shopping, guys buy the clothing they try on in 65% of cases (for women it’s 25%). So get guys to try stuff on. If a retail store employee speaks with a customer (even if it’s just “Hello”) the conversion sales rate increases. Get your staff to acknowledge every customer. There is a well recognised […]
Would you like sugar with that? How attention to detail impresses
Attention to detail and personalising your customers experience can be a very positive thing. I’ll give you a little story of what happened in our office on Friday that impressed me and the client. A client came in for a meeting. She had been in before. Instead of offering her a “Coffee, tea or cold […]
How the pool guy cost himself $860
Our pool has been leaking quite a bit lately and my wife rang a pool guy to come and fix it. He was to arrive last Wednesday at 9 am. He didn’t show. My wife wasted 2-3 hours waiting around for him that morning. By the time she got hold of him, he said he […]