We’ve just (yesterday) uploaded some changes to a web site and the results have been good.
- The client’s web site had been going for 553 days
- The client averaged 0.52 sales per day
- Average sale was $105.35
- The most ever sales on 1 day was 6
The site was edited and updated yesterday.
Then what happened was that the client had his best day ever: 9 sales.
(He actually told me he had a couple of dozen sales when he took phone calls into account.)
His average sale $ amount was up 3%.
So was that just a co-incidence?
Here’s How We Did
- Changed his shopping cart to one that makes it very easy to buy
- Added a blog
- Developed a better e-newsletter
- Edited the home page to detail unique benefits
- Joined him up to accept PayPal payments
We then emailed his previous customers and told them of the changes to the site and how that benefited them (if you don’t have an e-newsletter with your site you’re throwing money away).
Here’s what we’ll do to keep his sales up.
- Continue to add fresh and relevant content that gets visitors coming back.
- Get search engine rankings for his targeted keywords
- Start a Google AdWords campaign
- Add a Mail/Fax order form (that’ll boost sales by 5%)
- Add audio testimonials (we do this via Skype and Hot Recorder)
Now some of the above is to get more people to the site for the first time, some is to get people coming back and some is to increase the number of visitors who buy.
And, of course, we’ll continue to test and measure everything we do so that we get the best result possible.
But the point is to keep working, working, working on your web site to make more and more sales and for it to be the success it deserves to be.