When shopping, guys buy the clothing they try on in 65% of cases (for women it’s 25%). So get guys to try stuff on.
If a retail store employee speaks with a customer (even if it’s just “Hello”) the conversion sales rate increases. Get your staff to acknowledge every customer.
There is a well recognised and researched correlation between the amount of time spent in a store and the number of sales – more time in the store = more sales. Woman shopping with a female friend spend, on average, almost twice as long in a store than when a woman is with a male friend.
Do what you have to do to get the shopper to spend more time in your store
So if you have a store that sells women’s stuff, then make sure the guy is well catered for (so he doesn’t stand around bored and make the woman leave sooner).
That could be as simple as a couch with a TV playing sport. A couch and some sports/car magazine. Whatever.
Identify your market segment and then market your business to them. Look after them. Find out what works and do that.