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People are always coming to us for an edge in their web site marketing or development and we can generally help fairly quickly. After all, we do this all day every day and know the industry inside out. The quickest and easiest action we take is to simply start testing what’s happening on a web […]

I was asked to review a web site that helps people refinance their home loan and one of the first things I look at it the choice influences on people about to refinance their home loan. I think the top 3 choice influences would be: interest rate ease of getting a home loan (as in […]

Pirates are doing some robbing with this movie…..but it ain’t Capt’n Jack Sparrow taking your money! I went to see Pirates of the Caribbean on Saturday night with my kids and a neighbourhood kid and was robbed of a bit over $50 at the door. How they can charge for this piece of rubbish is […]

eMarketer reports that men are online more often, but women stay longer. Women ages 18 to 34 account for 27% more of total time spent online in the UK than men their same age, according to Nielsen//NetRatings data released in May 2007. The ONS data indicate that despite the frequency of their online visits, men […]

Developing the right content for your web site can sometimes be a tricky business. After all, you can never be sure of what your visitors want to read. Or can you? I always say that my biggest strength is that I don’t know much at all. And it’s true. The Only Thing I Can Do […]

I lost a client a while back. When we went to register her domain name (a .com.au) we needed the clients ABN (a business number). Because she didn’t have an ABN we weren’t able to progress in the purchasing process. I rang the domain name registrar and mentioned the client didn’t have an ABN so […]

I’ve been giving more thought to this credibility issue I discussed below. As regular readers might know, in my deep dark past I was a nursing sister/male nurse. I was talking with an old nursing colleague the other day and we were talking about why it’s such a trusted occupation. That’s easy – essentially nurses […]

Paul Bliss from Ennect contacted me today after reading that we use Constant Contact as our newsletter program. Ennect is marketing software, including email marketing, online surveys, event registration and online sweepstakes functionality. Paul started his email with “I know it can be time-consuming to try a new product…….” And that right there is why […]

Who said journos won’t go to any lengths to make a story interesting?! I reckon chaining an old lady to a cupboard has to be up there with the all time greats. Click here for the full story.

On Friday I played a game of golf with a long-term web client of mine. I picked him up at lunchtime and we drove up to the course. I parked the car in the underground car park, grabbed our bags and dropped them off at the bag drop (just a 20 metre walk). We then […]