I was asked to review a web site that helps people refinance their home loan and one of the first things I look at it the choice influences on people about to refinance their home loan.
- interest rate
- ease of getting a home loan (as in the process is easy)
- ease of being approved for the refinancing of the home loan
What I Think Doesn’t Matter
As experienced as I am in marketing and web development, what I think influences people looking to refinance their home loan doesn’t matter. Because I’m not the target market.
I’m just going by gut feel.
The Best Way To Ascertain What Influences Your Target Market
A far better way to ascertain what influences people when they search for home loans is:
- ask the target market what they look for
- actually look at how they behave (it’s always different to what they say the look for)
The basis of your marketing – whether online or offline – simply has to be research. Because only then can you start to establish a solution that you market wants.