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Refinance Home Loan – Big Decisions

June 5, 2007 by Brendon Sinclair Leave a Comment

I was asked to review a web site that helps people refinance their home loan and one of the first things I look at it the choice influences on people about to refinance their home loan.

I think the top 3 choice influences would be:

  • interest rate
  • ease of getting a home loan (as in the process is easy)
  • ease of being approved for the refinancing of the home loan

What I Think Doesn’t Matter

As experienced as I am in marketing and web development, what I think influences people looking to refinance their home loan doesn’t matter. Because I’m not the target market.

I’m just going by gut feel.

The Best Way To Ascertain What Influences Your Target Market

A far better way to ascertain what influences people when they search for home loans is:

  • ask the target market what they look for
  • actually look at how they behave (it’s always different to what they say the look for)

The basis of your marketing – whether online or offline – simply has to be research. Because only then can you start to establish a solution that you market wants.

Easy.

Cheers
brendon-signature

Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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