Developing the right content for your web site can sometimes be a tricky business. After all, you can never be sure of what your visitors want to read.
I always say that my biggest strength is that I don’t know much at all. And it’s true.
The Only Thing I Can Do
It’s very rare that I know what my client’s target market will want to read or learn about on the client’s site. Because I accept I don’t know I do the only thing I really can do – I ask the target market exactly what they want on the site.
Doing a survey of your target market is a very basic and simple way to establish what content needs to go onto your web site.
Now even though you have no idea what to put on your site, you soon will.