Seth is a highly respected blogger and author.
Seth writes very economically and can get to the heart of the matter with a short sentence or 2.
He’s brilliant at it.
Take this bit on The expectation paradox:
“On one hand, you want to raise expectations, because without doing that, you diminish trial. On the other hand, you want to exceed expectations, because that’s what generates word of mouth.
As word of mouth becomes an ever more important component of marketing, the scales are tipping. Undersell, overdeliver. It’s the strategy that works in the long run.”
Huge Site For $500
With web development I see people overselling all the time. I see young guys promising huge e-commerce enabled sites for $500.
It would take me $500 worth of my time to assess the client’s needs and wants and start developing a plan of attack.
The trap you don’t want to fall into is where you promise the same thing for $495.
That’s the route to quick failure.