People are always coming to us for an edge in their web site marketing or development and we can generally help fairly quickly. After all, we do this all day every day and know the industry inside out.
The quickest and easiest action we take is to simply start testing what’s happening on a web site.
For example, if the customer is taking Google AdWords advertising they often don’t have in place any ongoing testing and measuring.
Stop Paying For Bad Ads
It’s a simple task for us to initiate keyword testing – we very quickly know what search terms are the most profitable for our client with their Google AdWords campaign.
Then they simply stop paying for ads on the unprofitable keywords and spend that money instead on the most profitable ones.
Profits zoom upwards almost immediately.
The One Thing You Need To Do
One of the most important things you can to help your web site success is to start measuring today.