The Tailored team had a massive win at the Gold Coast Airport Marathon with a brilliant strategy devised by the amazing Jo Clark that had athletes noticing, chuckling and engaging with our client’s brand. fisiocrem is one of Australia’s leading muscle and joint pain relief creams and Jo came up with some beautifully cost effective […]
Advertising
Advertising Doesn’t Have To Be Perfect
It doesn’t matter if you’re offended/disgusted/amused/whatever by this ad for a bus company in Wales. The simple fact of the matter is this: it works. It definitely works if the goal of the ad is to get attention. It probably works if the goal of the ad is to position the brand as edgy and […]
Meghan Is All About That Bass, We’re All About The Data
Whilst our friend Meghan is all about that bass, here at Tailored we’re all about the data and results. So we’re always excited when we get messages like this from clients: My online sales dollars financial year to date this year is 95% higher than same period the previous year. Woohooooo!” Sweet work. Take it […]
Marketing Role @ Tailored
We require the services of a casual/part-time marketing person to join our modern marketing and advertising agency on the Gold Coast. We’re looking for someone who is outgoing, confident and has great communication skills to succeed in this challenging and varied role. Dynamic and varied role with modern marketing Small Gold Coast agency (established for […]
That’s What You Want To Hear!
We’ve just been dumped by one of our clients for the best possible reason. “Ummmm Brendon, we don’t need you guys anymore …………..we’re so busy we can’t actually serve any more customers!” Now that’s what you want to hear when you do marketing for clients. Or actually the second thing you want to hear. The […]
One Great Tactic To Win More Design Jobs
Some things are so obvious they kind of just hit you in the face. I don’t know if I’ve ever thought about this strategy before in any depth (I may have. I have such a bad memory that I struggle with my own name most days). I subscribe to a ton of magazines, newsletter and […]
How to run an Ad campaign… (And how to win ‘The Apprentice’)
Last night I was sitting in front of the TV when an episode of ‘The Apprentice’ came on. The series has been run and won in the USA. It’s a reality TV show where a bunch of people perform a range of business tasks to impress the ‘Boss’ – Donald Trump. Last night the two – […]
How to attract as many hugely profitable customers you can handle – do just 2 things!
Do you know who our best customers are? That is a ridiculous question, I know! Because you are reading this article and can’t actually answer. But that’s okay because I don’t like being interrupted! Most businesses best customers share these attributes: very cheap or free to attract keep coming back to buy recommend you to […]
How Do You Write An Effective Advertisement
I’m sitting here reading a marketing magazine (the creative genius behind it called it….’Marketing’. I actually love the name. Perfectly descriptive and you know exactly what it is about). Anyway… …in the back of the magazine they have the usual classified ads. One such ad reads something like: Top 5 reasons why this ad is […]
Why your marketing should be as cheap as chips
(If your marketing isn’t, then you’re doing it wrong) Chips are cheap. Real cheap! Depending on the Fish & Chip shop you go to, the minimum can be as little as $1.20. That’s cheap! That’s about how much your marketing should really cost you. Okay, so there might be an initial need to fork out […]