I just did a quick deal yesterday with a guy in Tasmania. The deal, like almost all business deals, went like this: He had something of value I wanted – a domain name. I emailed him and asked if the domain name was for sale. He emailed back with “Yes, for X it is.” I […]
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Wait For The Offer
Last night my lovely 18 yo daughter said to her 15 yo brother Harry: “Harry, would you like a job?” Harry, being stupid and 15, assumed he was about to be asked to clean dishes, mow a lawn or some other such injustice and immediately replied with: “Not interested.” Then he thought for a few […]
The Secret Of Marketing
The secret of marketing is simple. Do something. Something. Anything. Anytime. Anywhere. But something. Leaflet drop. Publicity stunt. Sponsor an event. I don’t care. Just do something. See if it works. If it does, do it again. (And do something else as well.) If it doesn’t work, do something else. And that is marketing.
Web Site Design Basics
One of the challenges we have as web developers is developing sites that are user friendly for everyone. You see, people use : different browsers, different screen resolutions, they absorb information differently, different colours mean different things to different people, and lots more. People Aren’t So Smart One thing you really need to consider when […]
Diagnosis: More Sales
The way The Athlete’s Foot sells athletic footwear makes complete sense to me. Simple Needs Analysis You walk into the store and they do a simple needs analysis – “What will you be doing in the shoes?” They then get you to stand on a pressure mat, which tells them what way your foot goes […]
Crisis Management Means Doing The Right Thing
Here on the Gold Coast, Australia surf life saving clubs are a big part of the local life. Kids join at a young age and learn surf swimming skills and progress through to being sully fledged surf life savers, patrolling the beaches in the summer to help swimmers who get into trouble. There are clubs […]
The Only Thing We Do Different
With my marketing background I’ve seen tons of businesses from the inside. Great big businesses, Hugely successful businesses, Small businesses, Crap businesses. The success or failure of every business comes down to 1 simple thing: Do they provide or find the right solution for the customer. All business is, is finding solutions.
How A Smart Operator Develops His Web Site
Anthony and I spent the past couple of days with one of our clients who is a smart operator. This guy has just taken over a business and he wants the current web site redeveloped. The Web Site Isn’t An Expense He doesn’t see his web site as an expense at all. That’s the last […]
Why Looks Don’t Matter (Too Much)
I’ve just read a web designer’s web site where he promises to make you a site that “Looks The Way You Want It To Look”. That’s the last thing we’d do! A successful web site isn’t about how it looks. It’s about 1,000 different things and if you spend the majority of your time, effort […]
“There Has To Be A Catch……Haven’t Found It Yet”
Testimonials are an important part of demonstrating just how you do business. Let’s face it, most web business can do the same sort of work – it’s how you do business that makes the difference. Ian Sylvester runs a motorcycle hire business in Tasmania and sent through these kind words just now: “….There Has To […]