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Why Looks Don’t Matter (Too Much)

December 9, 2009 by Brendon Sinclair Leave a Comment

I’ve just read a web designer’s web site where he promises to make you a site that “Looks The Way You Want It To Look”.

That’s the last thing we’d do!

A successful web site isn’t about how it looks.

It’s about 1,000 different things and if you spend the majority of your time, effort and money on making it look pretty, then it ain’t going to be successful.

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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