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Web Site Design Basics

January 28, 2010 by Brendon Sinclair Leave a Comment

One of the challenges we have as web developers is developing sites that are user friendly for everyone.

You see, people use :

  • different browsers,
  • different screen resolutions,
  • they absorb information differently,
  • different colours mean different things to different people, and
  • lots more.

People Aren’t So Smart

One thing you really need to consider when you develop a web site is that a good portion of your viewers don’t read a word of the site.

  1. Sure, you might have the price $17.99 plastered all over the site for your product, but I can guarantee your most common question will be “How much is it?”
  2. You write a post about how Quilton Loves Your Bum (back in 2006) and think it’s pretty clear that we’re not the manufacturer of the product.

But nope, to this day we get complaints from people that think we make toilet paper and have complaints about the size, the thickness, the message, the company advertising, etc of Quilton toilet paper!

You simply have to make everything as incredibly obvious and simple as possible, or the stupid people will come after you.

Cheers
brendon-signature

Filed Under: Business Management, Business Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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