Howdy I just noticed I’ve written exactly 2,000 posts on this site since I started blogging on March 30, 2003. This is 2,001 post so that kind of screws the synergy, but never mind. Okay, in celebration of 2,000 posts let’s talk nice: Things I Love I love the fact a waitress in a restaurant […]
How Horizon Got Screwed Over By Social Media
A lot of people get screwed over with the fast media we have now. It’s because people don’t care or don’t bother to find out the back story. All we want is the outrage, the disgrace, the juice. And we want it now. Exhibit A Horizon Group Management These are the dudes that are suing […]
The Keys To A Web Site That Actually Works
A client (Elizabeth) asked for some examples of sites we’ve done the other day. I made up a quick list and sent it through with a bit of a disclaimer: “Whilst these are all fine looking designs, please understand that the success or not of a site is rarely about the design. It’s about all […]
Cutting Costs On Marketing – Cheap & Effective
I’ve had my hair cut at the same barber shop for the past 12 years. In that time there has been 3 different owners. The last owner was struggling to make a $$$ and, last week, grabbed his gear and simply walked out, leaving it empty. I noticed a few days back someone has taped […]
How To Explode Your Web Site Success
I had a call from a client yesterday. We’ve been hosting her web site for a few years and doing minor edits on her site (it was designed by someone else about 5 years ago). The web site has been working just fine and generating leads and sales of her product. I always felt a […]
The 5 Main Marketing Strategies For Your Web Site
I’m often asked the best way to market a web site. The answer is that there are a range of strategies that need to be implemented and the strategies to use vary from web site to web site. You really need to understand the web site, the client and what they’re trying to achieve to […]
Ugg Boots from Australia
We’ve just launched this ugg boots web site in Western Australia. They also have the most amazing sheepskin jackets. We didn’t do the design, we moved the site to a simple content management system so the client could very easily edit the site and the products.
How To Make The $1,000 You Would Have Otherwise Lost
I’ve talked previously about how a local restaurant owner has missed out on $1,000+ in sales because he didn’t divert his phone to somewhere where it gets answered. I said at the end I’d show a little trick that will “increase your chances the customer will leave a booking message.” This strategy can be applied […]
How Not Diverting The Phone Cost This Guy $1,000+
Little things matter in business and they matter a lot. On Saturday some friends and I decided to go out for dinner. There was 6 of us and we thought we’d try a local restaurant that had recently changed hands (the Boatshed at Currumbin). It was 5.20 pm when I called to book a table. […]
New Guy To Blame – Excellent!
Welcome to the new guy who started today – Toby Gundry. Toby responded to the blog yesterday at 1.45 pm and had the job by 4.36 pm. Easy! But had a less than stellar start to the day when his computer failed to turn on and needed our Gold Coast computer repair business to help. […]