I’m often asked the best way to market a web site.
The answer is that there are a range of strategies that need to be implemented and the strategies to use vary from web site to web site.
You really need to understand the web site, the client and what they’re trying to achieve to provide the best marketing ideas.
You need a real sense of the brand and the objectives otherwise you simply can’t provide great advice.
2 Reasons I Say This
And I say all that stuff for 1 of 2 reasons (you can pick):
- I’m a highly paid Internet expert who has to justify his fees
- It’s true
Despite your pick (I know how you think)) it’s because it’s true.
We break down web marketing into 5 main strategies.
These strategies often overlap, but if you implement each one (and I’ll expand on each strategy in a later post) then you’ll have a well marketed web site.
5 Marketing Strategies
- Search Engine Marketing Strategy
- Social Media Strategy
- Content Strategy
- Branding Strategy
- Public Relations Strategy