I wondered where to start with my new focus for this blog in terms of getting back to the basics of building your web development business and web marketing. Your web design/web development/whatever skills don’t matter. Those skills don’t matter in helping you to get clients or be successful in business. Why The Best Graphic […]
Web Site Marketing
10 Hours Work = $100,000 In Sales
Speaking with a client earlier today for whom we’ve tidied up their site a bit, written some copy and done some basic search engine work (work to get their site higher in search engines). We worked on the site 1 month ago. Leads from their web site convert to a sale 80% of the time. […]
Localising Your Web Site
We talked below how people like to deal with sites that are close to them – for example, UK searchers tend to visit .co.uk sites because they believe the site will be more relevant. So a couple of ways to assist the visitor perception that you are local is with: relevant domain name (i.e. if […]
Interesting Case Study – Some Quality A/B Testing
I have a client for whom we’ve done a fair bit of work previously. The client has a Gold Coast holidays web site that he hasn’t performed so well. We’ve just started today on the site and have begun by editing just the Home Page. The good thing is the client has another resort web […]
Funny How These Things Happen
Craig Harper and I were chatting via email and he asked some advice on if he should swap from Blogger to WordPress for his blog. Check out Craig’s site here. I told him yes, because there are a range of benefits to WordPress over Blogger. Then to drive my point home, Blogger has been down […]
How (And Why) To Write A Blog Post
I spoke with a person yesterday about a new web site for their business. One of the recommendations I made was for a blog – that is, a site where they update with news and information on a regular basis. Like I do here. I was just reading Scott Adam’s (the creator of Dilbert fame) […]
It’s Not About The Design Stupid!
A recent web site we did was a simple redesign and then we started on the content. Main heading: Stated The Offer Sub Heading 1: Promise Of Free Stuff If The Visitor Buys Sub Heading 2: Testimonial The site had been going a year and had never made a sale. Results – From 0 Sales […]
Packaging that makes a statement
I frequent a Japanese restaurant about 50 metres from our offices. I order takeaway most days – love Japanese food. The food is presented in quality plastic containers, with chopsticks and a well-branded bag. Although this doesn’t impact on the taste of the food, the owner is smart enough to know that presentation is a […]