We talked below how people like to deal with sites that are close to them – for example, UK searchers tend to visit .co.uk sites because they believe the site will be more relevant.
So a couple of ways to assist the visitor perception that you are local is with:
- relevant domain name (i.e. if you target customers in the UK then have a .co.uk domain name)
- quote prices in the currency of the target market – if you target USA customers then charge in US $
Pretty logical stuff that helps remove barriers to making the sale.
But what if you’re not actually in the same country as the market you are targeting?
You can charge in any currency you like.
Most visitors would have no idea.
How To Get A ‘Local’ Telephone Number
One area that used to be a little more difficult is having a local contact phone number.
After all, if the site visitor looks at your contact details and sees an Australian phone number when he feels more comfortable with American sites, then that might cost you the sale.
Skype Has An Easy Solution
A very easy way to get around this is to create a Skype account (it’s an excellent Voice Over IP audio system that lets you call other Skype users for free from your computer and, for very low rates, you can call normal phone numbers).
Once you have an account you can buy a phone number from a large number of countries.
Cost is just $16 AUD for 3 months, or $50 AUD for 12 months.
We have a US number – when someone in the US calls the number, it rings on my computer and I answer by pressing a button on the screen and speaking via my headset mic.
Quality Not Great – Easy Solution
With the crappy broadband we have here in Australia the call quality isn’t great. I generally get around that by having the messages going to voicemail and then calling the person back on a landline.
So now you have a .co.uk domain name from 123-reg , you charge in UK £ and you have a UK phone number.
Total cost is about $60 Australian ($50 US) pa – $10 for the domain name and $50 for the Skype number.