A recent web site we did was a simple redesign and then we started on the content.
Main heading: Stated The Offer
Sub Heading 1: Promise Of Free Stuff If The Visitor Buys
Sub Heading 2: Testimonial
The site had been going a year and had never made a sale.
Results – From 0 Sales In A Year:
17 July: 9 sales
16 July: 12 sales
15 July: 10 sales
14 July: 3 sales
13 July: 7 sales
12 July: 7 sales
11 July: 7 sales
10 July: 15 sales
- We have not marketed the site since the redesign – the site gets the same number of visitors from the same sources it always has.
- I had a meeting on Friday with the client – she doesn’t want to market the site as she can’t handle any more sales.
The Design Is Important
Whilst the design of a web site is important – in as much as it needs to get the visitor to the information they want as quickly as possible – it’s always about the content.
Provide a site with great content and your site will be successful. The design is less important than what you put on the site.
Remember that. It’s important. ;o)