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Packaging that makes a statement

September 5, 2003 by Brendon Sinclair Leave a Comment

I frequent a Japanese restaurant about 50 metres from our offices. I order takeaway most days – love Japanese food.

The food is presented in quality plastic containers, with chopsticks and a well-branded bag. Although this doesn’t impact on the taste of the food, the owner is smart enough to know that presentation is a hugely important factor.

Nicely presented food seems better quality. That’s my perception, so to me it’s a fact. Not quite, but I’m sure you understand what I mean.

I ordered some products over the Internet yesterday and they arrived today. They weren’t presented the way I expected.

They were in an overnight bag. Inside the overnight bag was what looked liked wrapping paper. This was tied together with string, into a bow.

It looked fantastic!

My immediately thinking was “This is a quality company and I would be very, very happy to deal with them again.”

And that was before I even opened the parcel! (By the way, the inside was just as impressive – Plenty of information about what I purchased. A re-order form. And a long personal “Thank You” letter.)

First impressions count for so much. So does aspects of your business such as packaging.

What is your packaging saying about you? (One area I see obvious potential in is plastic shopping bags. There is a very strong trend away from them. Why not bite the bullet and get some quality cloth bags printed up for your customers. The difference could be terrific.)

Cheers
brendon-signature

Filed Under: Web Site Marketing

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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