I spoke with a person yesterday about a new web site for their business.
One of the recommendations I made was for a blog – that is, a site where they update with news and information on a regular basis.
Like I do here.
Whilst I don’t that long to blog here each day – may well explain why Scott Adam’s is a lot funnier than me – it still takes some time.
The Anatomy Of A Blog Post
- Thinking of what to write – sometimes this bit is easy, sometimes it takes a bit of thinking
- Doing some research – can be anywhere from 5 minutes to an hour
- Finding links to make the post more interesting, relevant and/or useful (took me 5 minutes to find the Dilbert graphic above, read the conditions of use to make sure I was doing the right thing, save the image and then upload to this post)
- Finding and/or buying relevant graphics (I buy lots of my graphics from istockphoto.com for about a buck each)
- Logging in to the software
- Writing the post and uploading it
Why A Blog Can Be So Valuable
It’s a fair bit of work. This post alone has taken me just on 25 minutes.
But blogging works well for a lot of business because it personalises your web site. And when people know a bit about you they build a bit of trust in you. And people buy from those they trust.
Then there’s the other angle that by sharing experience, expertise and just generally helping out – how I hope I do a bit – readers lives are just that little bit better.