You know what, you don’t actually want a web site. A web site is just like an ad in the local newspaper or a word of mouth marketing campaign or having a business Facebook page. It doesn’t matter that your web site is a web site. What Your Web Site Should Be What it needs […]
Public Relations
Threesome ….why they are the best
I’ve always liked threesomes. Make no mistake about it. They’ve been a favourite of mine for years. In this article I’ll talk about the power of threesomes and then some. Are you ready? Here goes…… To write a good article you need to be informative, entertaining and a little outlandish. If you are provocative, controversial […]
Logo Placement Is As Boring As Hell
A client just cced me in on an email he sent to an event he sponsors with a sports product. Part of the deal is logo placement on the event web site and in the event e-newsletter. This hasn’t worked very well at generating web site traffic and he was asking the event director for […]
Why Saying No To Customers Can Be Fantastic For Business
I was having dinner on Thursday night with some clients at the best restaurant in Queensland (that’s as rated on Trip Advisor reviews). The inside of the restaurant was packed and it had that warm sound of people chatting, laughter with a bit of background music. The outside of the restaurant had some tables set up. The Owner […]
A lot goes into a speech
I’m finishing off writing a speech I’m doing next week. There’s a ton of work involved in putting together an effective presentation, but the results can be well worth it. So far, I think I’ve worked for 14 hours on the speech. Add in the hundreds of hours preparation and speeches I’ve done previously and […]
Wayne Hickson – ‘Rock The Cradle’ Champion!
Just touched base with an old mate of mine, Wayne Hickson, who is a PR guru for all things sporting. Reading Wayne’s profile page on his web site: “But perhaps Wayne’s greatest sporting achievement came in 1972 when he was crowned yo-yo champion of his Grade 6 class thanks to an awesome execution of his ‘rock the cradle’ […]
Why Most High School Web Sites Fail
I went to my son’s High School Graduation last night and got to thinking how the school utilizes their online presence. Sure, they have a little web site with lots of good information. But the site is a marketing tool whether they realise it or not. To be an effective marketing tool, the web site […]
1 Simple Step To Customer/Supplier Loyalty
It can be hard to build a working relationship with customers or suppliers. But there is 1 very simple step that helps a lot: Beer. Yep, beer. Boags Premium Beer to be precise. You see, Dan Rippon does computer repairs in Tweed Heads and beyond. And Dan’s been appreciate of some information and inspiration I’ve given him over […]
Keynote Speeches Brisbane and Gold Coast
One thing I really enjoy doing, and am okay at, is giving speeches. It’s something I really should market more because I seem to get some pretty good feedback when I go along and have a chat. “….Inspirational & Absolutely Hilarious” “Brendon Sinclair’s talk was inspirational and absolutely hilarious.” “Bloody brilliant – you summed up […]
Crisis Management Means Doing The Right Thing
Here on the Gold Coast, Australia surf life saving clubs are a big part of the local life. Kids join at a young age and learn surf swimming skills and progress through to being sully fledged surf life savers, patrolling the beaches in the summer to help swimmers who get into trouble. There are clubs […]