Nice headline huh??! Attention grabbing – makes you go “What the…….????!” The headline is inspired by the work of Matthew Inman, he of The Oatmeal fame. You see, Matthew has built a nice little niche for himself online by using his outrageous headings and online comics to grab attention. Once he’s grabbed your attention, you […]
Business Management
20,000 Reasons To Get To The Top Of Google
I’ve just returned from a motorbike tour around New Zealand with 4 mates. The trip really reinforced to me the absolute importance of having high search engine rankings (mostly in Google) and a well crafted web site. You see, we spent a whole chunk of money on various things: motorbike hire was about $8,000 AUD […]
$10,000 For 1 Day’s Work – Here’s How I Do It
$10,000 for a day’s work is a ton of money. Would you like me to show you how I make – and you can too – that sort of money? “You betcha sweet ass we would, Brendon!” you say. “Heh, enough of the cheeky language….kids read this blog,” I’d say ;o) And then I’d get […]
Search Engine Ranking Timelines – Doesn’t Always Happen This Perfectly!
Here’s a pretty typical exchange with one of our clients. We’re trying to help her get Google to understand what her web site is about and to rank it higher for a very competitive term. The client is in the US and I call her “Client” (smart, huh?!). I’m the arrogant loud-mouth (“Me”) who essentially […]
5 Ways To Get Your Web Site Working Better Today
Below is my top 5 list on what you should be doing with your web site today to make it more successful tomorrow. 1. Install Google Analytics – gives brilliant data on your web site visitors. You can only make the right future decisions based on past data, and that past data is great as […]
Your Web Site Store Position – Busy Shopping Centre or Quiet Suburban Street?
Every store pays rent. The store in your local shopping centre pays a premium to be in your local shopping centre. That same sized store in a quiet suburban street doesn’t pay nearly as much rent – but then they don’t get as nearly as much passing traffic. An Online Store Pays 2 Types of […]
Wait For The Offer
Last night my lovely 18 yo daughter said to her 15 yo brother Harry: “Harry, would you like a job?” Harry, being stupid and 15, assumed he was about to be asked to clean dishes, mow a lawn or some other such injustice and immediately replied with: “Not interested.” Then he thought for a few […]
The Secret Of Marketing
The secret of marketing is simple. Do something. Something. Anything. Anytime. Anywhere. But something. Leaflet drop. Publicity stunt. Sponsor an event. I don’t care. Just do something. See if it works. If it does, do it again. (And do something else as well.) If it doesn’t work, do something else. And that is marketing.
Web Site Design Basics
One of the challenges we have as web developers is developing sites that are user friendly for everyone. You see, people use : different browsers, different screen resolutions, they absorb information differently, different colours mean different things to different people, and lots more. People Aren’t So Smart One thing you really need to consider when […]
The Only Thing We Do Different
With my marketing background I’ve seen tons of businesses from the inside. Great big businesses, Hugely successful businesses, Small businesses, Crap businesses. The success or failure of every business comes down to 1 simple thing: Do they provide or find the right solution for the customer. All business is, is finding solutions.