• Skip to primary navigation
  • Skip to main content

Advertising agency for the modern age

07 5534 1228

Main navigation

Close menu

  • Home
  • What
    • Advertising
    • Creative
    • Gold Coast SEO
    • Brisbane SEO company
    • Public Relations
    • Website design
    • Sponsorship
    • Web Development
    • Portfolio
  • Who
  • Blog
  • Contact

Menu

Your Web Site Store Position – Busy Shopping Centre or Quiet Suburban Street?

February 24, 2010 by Brendon Sinclair Leave a Comment

Every store pays rent.

The store in your local shopping centre pays a premium to be in your local shopping centre.

That same sized store in a quiet suburban street doesn’t pay nearly as much rent – but then they don’t get as nearly as much passing traffic.

Rents are cheaper where there are no people
Rents are cheaper where there are no people

An Online Store Pays 2 Types of ‘Rent’

Online stores are in essentially the same sort of situation.

Online stores pay basic rent just to be on the web – that’s the hosting fee.

The hosting fee gets your online store onto that very, very quiet suburban street.

Then the web site owner has to make a decision on how much rent they’re willing to pay.

You see, if your web site hits that coveted # 1 position in Google for your most relevant and beneficial keyword, then it’s just like your business is sitting in the busiest street of the business shopping district in the world.

What would you prefer – a couple of disinterested housewives wandering past your store, or 1,000 interested and eager to buy shoppers flooding in each and every day.

Where To Pay Rent To?

The tricky bit is knowing where the best place to pay the rent to.

There are lots of different ways you can try and get people into your store:

  • High ranking in Google
  • Google Adwords – ads down the side (and above the listings)
  • Online media coverage – think doing newsworthy stuff
  • Online word of mouth – think social media
  • Offline strategies – think print ads, web site addresses on your car, etc
  • Get linked from other web sites – get listed in web directories, industry sites and more

The really difficult part in allocating resources for a high ranking in Google is this: there are no guarantees.

Factors Are Mostly Out Of Your Control

Getting to # 1 in Google is dependent on a whole range of factors – most of them are out of your control.

For example, the way Google assesses sites to be # 1 changes often.

And your competition might do more than you do to get to # 1.

We do a ton of search engine optimization work (means getting a web site right to get high rankings) and we still can’t guarantee the top spot.

Being # 1 for eczema leads to lots of eczema product sales
Being # 1 for eczema leads to lots of eczema product sales

Like that store owner looking to take the great spot in the local shopping centre, you need to weigh up if the benefit will be there: can you sell enough to all of these potential new customers to make your marketing a wise investment rather than a waste of your hard earned $$$?

Weigh up the risk against the potential benefits
Weigh up the risk against the potential benefits

We’ve worked with many people where getting that # 1 position has had a life changing impact – from not many sales to an absolute deluge day after day after day.

It can be well worth it.

What’s Your Choice?

What are you going to do?

Go your hardest and go for that # 1 spot…………or happily stay in that suburban street selling to the 1 or 2 people who might wander by?

Cheers
brendon-signature

Filed Under: Business Management, Business Marketing, Search Engine Promotion

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to Tailored Talk and stay ahead of the game

View Newsletter Archive

Get to Know Us

  • Home
  • What We Do
  • Case Studies
  • Brendon Keynote Speaking
  • Partner Program
  • Contact

Get There Quick

  • Home
  • Services
  • Gold Coast SEO Company
  • Brisbane SEO company
  • Public Relations Gold Coast
  • Website Design
  • Clients
  • Team
  • FAQ
  • Blog
  • Contact

Advertising Agency Gold Coast

Phone: 07 5534 1228

Email: team@tailoredmedia.com.au

Media information about Tailored Media & Brendon Sinclair

Google Partner

Copyright © 2025 Tailored Media. All Rights Reserved.

Sitemap Admin