Blog

Why we buy what we buy is rarely about what we think it is. Let’s take a restaurant meal for example. On Thursday I went and had a meal at a restaurant directly across the road from the office. I’ve been there 3 times in the past 3 weeks. My wife has been 5 or […]

Although (surprisingly) Santa doesn’t sell last minute Christmas gifts – I just wonder how long before he opens up an e-commerce store – he does have an excellent blog. I particulary liked the 100 Things About Santa list, with my favourites being: # 71. My favorite color is not red. It is blue. # 57. […]

Making more sales is the aim of every e-commerce web site owner. More sales = more profit. Here’s an excellent tool that shows you what a huge difference increasing conversion rates makes. Hope you find that useful.  

Oh my goodness. Today I turn 40. That’s a bump on the road. Man, I can’t believe it. Seems like just yesterday I was turning 18. Had a nice day on Saturday – tennis with 7 mates where we had a doubles championship – I lost. Then we all went to the horse races – […]

I tell anyone who will listen that their business should have a blog (definition here). From Naked Conversations: “Mahon has been coming to New York for years, to serve a smattering of American clientele. The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, […]

1. Get more target, well-qualified visitors to your site who want to buy what you sell – that’s done through search engine optimisation (getting high ranks) and Pay per Click advertising (i.e. Google AdWords). 2. Increase the number of people buying – do that by getting more to your site at the same conversion rate […]

I had a lunchtime meeting at a cafe yesterday with a fellow I’ve done a little work for. We were chatting about us doing a little more work for him. One thing that became clear throughout the meeting was that this fellow knew an enormous amount about me, about this business and about the work […]

My two- (2) sons – Jack (14) and Harry (12) – and I raced a 5km fun run on Sunday. I managed to grab Jack with about 20 metres to go for an easy 2 second win! (Sure, I couldn’t stand for about 4 minutes after, but that’s beside the point.) Harry trotted in 7 […]

Melbourne Victory is one of the teams in the A League – Australia’s premier football (soccer) league. This weekend in Melbourne, 2 Australian Rules Football (AFL) teams are playing off in the Grand Final. It’s the Australian equivalent of the Super Bowl – in excess of 100,000 fans watch live with millions more around the […]

The importance of grabbing your prospect’s attention immediately really cannot be understated. We’re all bombarded with marketing messages everyday and it’s tough to break through the clutter. So no clowning around! Media Buyers Survey – zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz I just bought a marketing magazine – as I was walking back to the office with it I came […]