Making more sales is the aim of every e-commerce web site owner. More sales = more profit. Here’s an excellent tool that shows you what a huge difference increasing conversion rates makes. Hope you find that useful.
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Hit A Bump On The Road!
Oh my goodness. Today I turn 40. That’s a bump on the road. Man, I can’t believe it. Seems like just yesterday I was turning 18. Had a nice day on Saturday – tennis with 7 mates where we had a doubles championship – I lost. Then we all went to the horse races – […]
Please Get A Blog – I’m Begging You
I tell anyone who will listen that their business should have a blog (definition here). From Naked Conversations: “Mahon has been coming to New York for years, to serve a smattering of American clientele. The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, […]
The Top 2 Ways To Increase Your Web Site Profits
1. Get more target, well-qualified visitors to your site who want to buy what you sell – that’s done through search engine optimisation (getting high ranks) and Pay per Click advertising (i.e. Google AdWords). 2. Increase the number of people buying – do that by getting more to your site at the same conversion rate […]
Why You Need To Keep Your (Online) Nose Clean
I had a lunchtime meeting at a cafe yesterday with a fellow I’ve done a little work for. We were chatting about us doing a little more work for him. One thing that became clear throughout the meeting was that this fellow knew an enormous amount about me, about this business and about the work […]
A Trick For The Unwary
My two- (2) sons – Jack (14) and Harry (12) – and I raced a 5km fun run on Sunday. I managed to grab Jack with about 20 metres to go for an easy 2 second win! (Sure, I couldn’t stand for about 4 minutes after, but that’s beside the point.) Harry trotted in 7 […]
Loving Your Work Melbourne Victory
Melbourne Victory is one of the teams in the A League – Australia’s premier football (soccer) league. This weekend in Melbourne, 2 Australian Rules Football (AFL) teams are playing off in the Grand Final. It’s the Australian equivalent of the Super Bowl – in excess of 100,000 fans watch live with millions more around the […]
Grab Attention Instantly….. Or Get Thrown In The Trash
The importance of grabbing your prospect’s attention immediately really cannot be understated. We’re all bombarded with marketing messages everyday and it’s tough to break through the clutter. So no clowning around! Media Buyers Survey – zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz I just bought a marketing magazine – as I was walking back to the office with it I came […]
Pretty Works – But Should You Exploit It?
I feel stupid doing it, but I sometimes do. Just like last week. I was chatting to a client about his potential site and, based on the fact that his target market is guys, suggested using photos of attractive staff on his Home Page rather than him. It’s just that using attractive women on a […]
How To Make A Huge Impression With A Tiny Thing
I’m the President of the Palm Beach Scouts – my son Jack is a mad keen Scout. We give out lots of our framed Certificate of Appreciation (below). When we present the Certificate we always make sure that taped to the back of the framed certificate are 2 hooks and nails so the certificate can […]