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A Trick For The Unwary

October 12, 2006 by Brendon Sinclair 2 Comments

My two- (2) sons – Jack (14) and Harry (12) – and I raced a 5km fun run on Sunday. I managed to grab Jack with about 20 metres to go for an easy 2 second win! (Sure, I couldn’t stand for about 4 minutes after, but that’s beside the point.)

Harry trotted in 7 minutes later.

Jack and I are training for the world-famous Noosa Triathlon later this month and thought it would be a nice run for him (I’m doing the 1.5 km swim and 40 km bike ride, he’s doing the 10 km run.)

We’re entered and ready to go – just tonight I jumped online and did a quick Google search for “noosa triathlon”.

I Don’t Really Read

Like most people I don’t really read – I skim across the page. That’s why I clicked the 2nd result down and started looking.

I printed off the 28 page Competitor booklet, as well as noting a few other dates and times so I could start to get organised.

It was only 15 minutes into my reading that I noticed I was looking at all the information from last year!

Yep, all the info from 2005 is still on web and very easily found via a search engine.

I wonder how many people will turn up on November 6, 2006 to do the race that was held on October 29!

If you have a repeating time relevant event, best to delete it at the start of the new event and start afresh rather than run the risk of having available confusing information.

Cheers
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Filed Under: Blog

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.

He can be found on Twitter, Google+ and Facebook.

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Comments

  1. Anthony says

    October 12, 2006 at 5:30 pm

    Another step to reduce this confusion right from the start can be done within the code of your individual pages that contain time senitive information is to classify it as a “no-cache” page so that Google and other SEs don’t hold a copy of it on their servers or use the old outdated info within their search results in the future.

    Reply
  2. Dave Starr says

    October 16, 2006 at 3:54 pm

    That’s a great tip from Anthony … I hadn’t thought of it before. I was so taken by the original post though because the very afternoon before I read your post I was looking for information on an auto show … a show due to happen in May of 2007, and there was a significant business purpose behind my search.

    Well i found the website of the show organizers, an international high-end firm, certainly one who could afford some simple web updating, and the site is simply clogged with information on every show they have organized in a dozen countries back to 2004. Sorry, I really don’t care how a show went off and how I need to register in 2004 … by my calculation I think I have missed it … since it’s late in 2006, nothing except the remaining 2006 shows and the 2007 calendar should be easily attainable. Another one of those “why is it that you have a website”/ kind of examples.

    Reply

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