1. Get more target, well-qualified visitors to your site who want to buy what you sell – that’s done through search engine optimisation (getting high ranks) and Pay per Click advertising (i.e. Google AdWords).
2. Increase the number of people buying – do that by getting more to your site at the same conversion rate (visitors per sale), or increase your conversion rate. That’s done by giving a better offer and having quality web copy (just like the heading of this blog probably got you reading).
Check out Show # 48 18 October 2006 on Tailored Podcast for more information on search engines.