I tell anyone who will listen that their business should have a blog (definition here).
From Naked Conversations:
“Mahon has been coming to New York for years, to serve a smattering of American clientele.
The economics are such that if he sells two suits each time, it pays for the trip. If he sells three, he eats and gets to pay rent again back on Savile Row.
A five-suit trip for him has traditionally been a Bonanza.
When Mahon was in New York, in December 2004, he sold only two suits.
This time, he sold 20 suits and eight sport coats, better by far than he had done in any full year ever.
Where did the new business coming from?
“One hundred percent of this increase has come from blogs. There is absolutely no doubt about it, says McLeod.”
Thomas Mahon – English Cut
They’re talking about a blog I often used as a great example of an effective blog – English Cut.
Your business – almost without exception – can benefit from a blog. Check out English Cut as a fine example of a great and effective blog.