A recently released survey indicates the following: * The presence of daughters in the family increases the chances of the parents divorcing (in every society studied) * Compared to families with 1 boy, families with 1 girl are 25% more likely to divorce! – that’s in Vietnam (that figure reduces to 5% more likely in […]
Tailored Media Blog archives for review - page 91 of 96
Check out our extensive articles within our blog categories below.
Your market segments – focus
When shopping, guys buy the clothing they try on in 65% of cases (for women it’s 25%). So get guys to try stuff on. If a retail store employee speaks with a customer (even if it’s just “Hello”) the conversion sales rate increases. Get your staff to acknowledge every customer. There is a well recognised […]
Virgin Blue – what’s in a name?
I’m flying Virgin Blue from the Gold Coast to Sydney tomorrow. I was just on their web site checking something when I came across a bit of news on one of their pages. How we got our name “We asked Australians to put forward ideas in a radio station competition and were overwhelmed with over […]
I wear the pants in my house (I don’t even believe that!)
I’m going away for the weekend to some resort place a few hours drive away. I’m going with the wife and children and a whole bunch of her friends. Basically all I have to do is get home at 6 tonight and drive down there. That got me thinking. I have never, ever selected (or […]
How to toss $25,000 away without really trying
A company I know a little about has recently had an identity crisis. You see they are the manufacturers/distributors of sporting clothes. They have the product manufactured by a contractor and distribute it out to their retailers. But like many distributors, they became frustrated at the perceived lack of support of their product by the […]
Qualifying your customers for best results
I’m sitting at our outdoor table by the pool as I write this. My wife and son are cooking pancakes for brunch. Along with some ‘real’ coffee. It never ceases to amaze me how technology can connect me to you at any time of the day or night, at just about anywhere in the world……….. […]
Here’s a new concept – what do you think?
Howdy. Here’s a way (and I’ve never seen this mentioned before) to make more sales. It is simply this: Get your customers to decide to buy from you quicker. The quicker the decision is made to buy from you, the more sales you can make. So it stands to reason that you should encourage your […]
Convenience in business (and my horse came second!)
I flew home from Melbourne yesterday (to the Gold Coast). The two- (2) hour flight went quickly because I was well stocked with newspapers. Had a great day time with the client, then checked out the National Gallery and spent Saturday at the Flemington races watching the Derby (the horse carrying my hard-earned ran second […]
Not everyone has heard of you
I’m flying to Melbourne tomorrow (2,000 kms away) to see some clients . I organised everything at 2 pm today (5.05 am flight – that’ll teach me for leaving it to the last minute!). I booked my flight, 2 nights accommodation and a hire car all within a matter of minutes using that wonderful medium […]
Reassurance at its best
We have 5 real estate agents within about 30 metres of the office. I was killing some time waiting for someone outside the office the other day when I happened to take a good look at their window displays. They were all the same – except for one 4 out of 5 agents had only […]