I flew home from Melbourne yesterday (to the Gold Coast). The two- (2) hour flight went quickly because I was well stocked with newspapers.
In one of the papers I read on the plane I read an interesting story – for the first time the % of people organising their own air travel and accommodation is greater than those using travel agents.
It’s because of the very same reasons I mention in the entry below – convenience. Price is also a factor of course. It can now be cheaper to do it yourself.
The point of this post is here
** Travel agents need to make booking travel with them even more convenient. And cheaper. **
(And that is a great lesson to us all that we need to make buying our product or service as convenient and easy as possible)
If we do that we’ll all sell more stuff.